Coach has opened its first flagship in Paris, occupying a 6,460-square-foot unit stretching across two levels at 372-374 Rue Saint-Honoré near the Hotel Costes, the fashion crowd’s favorite.
The new venue is the American label’s third European retail outpost, following London and Madrid, and the first to feature an updated luxury concept as Coach looks to expand its reach beyond its core markets at home and in Asia.
The Coach flagship in Paris was conceived by the label’s creative director Stuart Vevers in partnership with interior designer William Sofield, putting the focus on the firm’s heritage and leather expertise. A craftsmanship bar and craftsmanship vitrine are slated to arrive later this month and then spread out to future venues across Europe.
“The bar will provide various leather services such as leather care, repair, monogramming and personalization,” said Darwin, while the vitrine will display vintage styles showcasing the company’s heritage from the time it was founded in 1941 as a family-run workshop in New York City through today.
The shop’s interior sports a downtown loft atmosphere, decorated with bespoke furniture, including a pair of shearling chairs — a wink to the house’s fetish fabric.
Four limited-edition styles have been designed exclusively for the Paris unit: a cross-body bag and patchwork tote for women next to a camouflage-printed backpack and also a tote for men, which complement the store’s full range of ready-to-wear for men and women, along with shoes, eyewear, jewelry and watches. New versions of the Duffle and Saddle bags inspired by the baseball glove and made of genuine glove-tanned leather, are slated to debut at the Paris store in November in tandem with Coach’s 75th birthday.