The Burberry Spring 2016 show took place today in its custom-built show venue in London’s Kensington Gardens, revealing the collection which was premiered through the first ever Snapchat Show yesterday evening. The show was accompanied by a live performance by British singer Alison Moyet.
Classic coats and functional pieces were mixed with elements of regalia including metallic cording, crested buttons and hand-embroidered military motifs. English lace and floor length satin dresses were paired with leather biker jackets, and regimental tailoring with tie-dye tulle.
The latest collection introduced the Burberry Rucksack in gabardine-constructed nylon and the Belt Bag in black English suede.
The Burberry Spring 2016 beauty look was also revealed and features satin skin with natural contouring and a strong lip.
In the latest chapter of the brand’s digital innovation story, Burberry followers were able to see a preview of the collection through the first ever Snapchat Show last night – looks from the collection were shared live as finishing touches were being made in Burberry’s headquarters in London – an industry, platform and brand first.