An atmosphere tinged with Dior grey, an oval-backed chair like those in the Couture boutiques, cleverly-placed mirrors evoking the glow of the Christian Dior Addict Lipstick and its shine with thousands of facets.
Into this world which is quintessentially Dior, an icon appears. A star worldwide. Jennifer Lawrence naturally embodies the Christian Dior Addict attitude- her boldness, modernity and strength as well as her audacity.
The philosophy behind this Christian Dior Addict film campaign, shot by Craig McDean in collaboration with Peter Philips, perfectly reflects how she is in real life, the model of femininity, self-assurance, spontanaeity and seductiveness.
Christian Dior Addict Lipstick is the new fashion accessory to be worn like a second skin to enhance your own style.
Peter Philips, Dior Make-Up’s image and creative director, has just one desire – to create the beauty innovation product which meets women’s expectations. He has driven the relaunch of Dior Addict Lipstick. Real technical skill with surprisingly luminous colours for even more comfort and playfulness.
Application after application, this hydrating gel coat running through the core of the lipstick in the form of the initials CD delicately melts on the lips, coating them in a completely transparent reflective film and making them soft and sensual. It provides an extra dose of shine to colour, creating a spectacular optical illusion of fullness and perfect hold.