Hugo Boss THE SCENT is the brand’s newest perfume for men delivering seduction in its unique way.

The face of Hugo Boss THE SCENT is the charismatic Hollywood actor, Theo James, the personification of the seductive side of the BOSS hero: confident in his physical presence as unselfconsciously aware of his allure. In the video you can see him with the beautiful Natasha Poly.

Hugo Boss THE SCENT’s flacon presents an evocative amber juice, set in a silver cage, as if capturing the spirit of seduction before it unleashes its dynamic power.

Discover the official video shot by Darren Aronofsky (famous for Requiem for a Dream, Black Swan and Noah), a mesmeric creation, shot in a warm amber light, a paean to skin, scent and seduction.