Introducing the Tommy Hilfiger Underwear ad campaign featuring Rafael Nadal, the world’s eighth-ranked tennis player. Nadal is making his first appearance as brand ambassador for Tommy Hilfiger underwear, tailored clothing, and a new men’s fragrance, TH Bold.
The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations, including a special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The Fall 2015 Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures. The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.
Tommy Hilfiger has taken over Bryant Park in the heart of New York City for a sexy tennis tournament celebrating the new Tommy Hilfiger Underwear collection. It’s game on between our global brand ambassador Rafael Nadal and some very special guests including Jane Lynch, Lake Bell, Martha Stewart, Chanel Iman, Hannah Davis and Noah Mills.
“I’m continuously inspired by Rafael’s dedication and passion for his sport,” said Hilfiger.
The Nadal campaign is skewed more toward the male consumer which will run this Fall. Under the creative direction of Laird & Partners, Hilfiger’s campaign imagery was shot by Michael Janssen in Mallorca, Spain, down the block from Nadal’s home. To further support the global initiative and collaboration, Nadal will attend Hilfiger launch events in North America, Europe and Asia.