Inspired by London style and staying true to its fashion heritage, Nails Inc. has become one of the leading color brands in the U.K. Founded by Thea Green, the brand is always first to market with the hottest trends, shades, and product innovations.

This Fall four new shades will be added to the collection. Directly inspired by the catwalk, the shades reflect the smoky tones seen across the Fall 2015 collections. The brand has chosen model Alexa Chung to be the face of the Nails Inc. Fall 2015 ad campaign showcasing the Gel Effect range as well as the healthy NailKale offering.

Gel Effect nail polish offers a high shine finish with no need for UV or soak off. A high- reflection resin system allows the gel to maintain its ultra-shine finish with a firm and flexible bond between gel and nail. The complex of ingredients boosts the production of keratin for harder, stronger and healthier nails.

NailKale is the first superfood nail line formulated with kale extract for straonger healtheri nails.

Go behind the scenes as Alexa Chung shows her humor during the photoshoot while discussing her ideal fashion ensemble for Fall.