The Tod’s Fall 2015 ad campaign is inspired by an intense and feminine woman, whose refined style derives from a marked preference for elegance and quality. An inspirational yet authentic lifestyle, in which each product enhances the exquisite Italian taste and charm that have always been the values underpinning this brand.
The brand taps a familiar face with American model Grace Hartzel. Spotlighted in the images are the Cape Bag as well as the new Wave bag and the Gommino in a booty, booty moccasin and high heel style.
The Tod’s Fall 2015 ad campaign, shot at a private home in Milan by Michelangelo Di Battista, begins a new era for the luxury yet sporty brand. Both the women’s and men’s collections incorporate modern, edgy elements like metal, fringe, and contrasting soles to their most popular looks. The women’s Gommino moccasins are a perfect example, revitalized with gold metal and brightly-colored patent leather to update their classic style. The campaign also notably introduces a larger range of ready-to-wear pieces than the Italian brand typically designs.
Women’s creative director Alessandra Facchinetti says the new collection “perfectly reflects the evolution of the brand towards the new fresh and crossing urban style,” Footwear News reports.