The Italian luxury shoe brand opened the doors to its new Upper East Side boutique in New York, making it Gianvito Rossi’s first stand-alone store in America. “New York is the city where I spend most of my time in the States — I’ve been coming here since I was a kid,” Rossi said. “It’s an important step for the brand. I’m happy that I can show the complete collection in its natural habitat now.”
The 1,000-square-foot space is located on the corner of Madison Avenue and 75th Street and is the fifth worldwide for Rossi, with existing locations in Milan, Paris, Hong Kong and London.
The interior was designed in partnership with Milan-based architect Patricia Urquiola, with décor details including oak floors laid in a graphic herringbone, smoky-colored mirrors, velvet and leather armchairs, and perforated burnt metal panels. The space is painted in a muted shade of powder pink, intended to imitate the color of the shoes’ interior sole.
Perched upon bookshelf-like displays around the perimeter of the store are the shoes themselves, currently a selection of fall-ready over-the-knee boots and stacked heel booties. One pair in particular stands out, displayed prominently in the store’s Madison Avenue-facing window: an American-flag pair of the designer’s signature Plexi pump. The limited-edition and store-exclusive style features a red patent leather toe and navy blue heel cap with white stars. Only 50 pairs of the style have been produced, and it will retail for $745.”