Introducing the Balmain Fall 2015 ad campaign featuring models Kendall Jenner, Kylie Jenner, Joan Smalls, Erika Smalls, Gigi Hadid, Bella Hadid, Armando Cabral and Fernando Cabral, in sibling rivalry.
“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign, said Olivier Rousteing , Creative Director at Balmain. “While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.”
Discover the Balmain Fall 2015 ad campaign as these siblings connect in front of the camera.