The latest Calvin Klein Fall 2015 Underwear ad campaign celebrates the brand’s heritage as “the original sexy”: reclaimed, re-imagined and re-imaged with this powerful mix of women from all over the world. Directed by Mikael Jansson, the campaign features models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.
Shot in New York, the campaign features individual portraits of the models showcasing an elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits. The ads will focus on the higher-end product, Calvin Klein Black.
“Calvin Klein originated sexy, and we’re going to reclaim, reimagine and reimage it,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc. to WWD. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
Scheduled to break at the end of the month, the new multimedia Calvin Klein Fall 2015 underwear campaign spans digital, outdoor and print advertising and will run in 21 countries. Digital placements on social and mobile sites will amplify and create conversation around “the original sexy” campaign.