This week, the American brand has just unveiled a new Tory Burch flagship store in Paris located at 412 Rue Saint-Honoré, the latest leg in her steady European expansion.
“Paris is so important from a global perspective, being such an important city for fashion and luxury,” Burch said in an exclusive interview with WWD about the 4,200-square-foot unit, which quietly opened to the public July 1st. “And Paris women are so inspiring.”
The designer and architect Daniel Romualdez preserved the residential feel of the narrow 19th-century edifice, and the boutique unfurls as a series of salons over three floors, linked by a curved staircase with a spindle balustrade.
Burch cited French interior designer Madeleine Castaing as an inspiration for the interior look of the Paris boutique, expressed in the sea foam greens, pale blues, patterned carpets and fretwork shelving.
The long and deep main floor is dedicated to leather goods, blue-and-white Chinese porcelain dotted amidst handbags and shoes in gleaming brass fixtures. Intarsia marble floors, white oak walls and brown lacquer heighten the luxurious ambiance. Higher floors contain rooms dedicated to homeware, and other accessories such as watches, jewelry and eyewear, culminating with a trio of shoe salons and an airy room for ready-to-wear. A VIP room is tucked on the fifth floor, dressed in iris-print chintz and appointed with a comfy sofa.
Burch also created a capsule collection exclusively for the Paris store. Set for September delivery, it features Ready-to-Wear, footwear and handbags, and boasts crystal and other embellishments.