Set in the streets on New York City, the Emporio Armani Fall 2015 ad campaign features Swedish model Bo Develius to star in the naturally urban setting.

Evoking a sense of street style, the models are photographed outdoors as they pose for the lens of fashion photographer Lachlan Bailey. The images capture a collection that is fit for the contemporary lifestyle evoked in this campaign.

The women’s collection featured red hues with vintage tones and ruffle accents. The collection depicted the ’40s, a chic time when clothes were tailored and the look was ultra sophisticated. Meanwhile, the men’s collection was subdued, with checkered patterns and minimalist cuts. The colorations remained subtle incorporating charcoals with camel and black with mustard yellows; A combination of hues that brought the past back to life.