MIU MIU FALL 2015 AD CAMPAIGN

MIU MIU FALL 2015 AD CAMPAIGN

The Miu Miu Fall 2015 ad campaign exposes street photography that represents a more immediate, ...

June 22, 2015

The Miu Miu Fall 2015 ad campaign exposes street photography that represents a more immediate, engaged, lived art.

That unstudied sophistication of the surreptitiously captured image is evident in Steven Meisel’s new photographs of Maddison Brown, Hailey Gates, Mia Goth, Stacy Martin for the Miu Miu Fall 2015 ad campaign. That the campaign has a title, Subjective Reality, and each individual image is subtitled, is poignant. The seemingly off-hand compositional and perspectival logic suggests an highly subjective gaze: a bystander is captured mid-gesture, a car window partially frames the street, backgrounds are populated by the mini-dramas of passersby. The actresses meet that gaze, at times almost defiantly, as if interrupted mid-sentence by the intrusive lens of the photographer.

The campaign was shot in New York and poses as a backdrop to a very improvisational method of photography.

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