Introducing the Gucci Fall 2015 ad campaign where floral printed logo handbags, ruffled frocks and fur-lined loafers showcase a laid back Seventies aesthetic.

The campaign was photographed by Glen Luchford, who captured models Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova, and Sven de Vries dressed in the eye-catching designs in the urban backdrop of Los Angeles — a place of “unexpected events, rifts, remnants and amnesias” and a place for “mingling of reality and desire,” Michele said.

“I wanted to bring my creative vision to life through this advertising campaign, the first one featuring my collections,” Michele told The Huffington Post. “I decided to go back to the streets, as with the Cruise collection I just showed in New York. I believe there is a fluid and organic contamination that exists between the catwalk and the street.”

The Gucci Fall 2015 ad campaign spotlights models wandering around the city, doing commonplace activities such as waiting for the subway and riding the bus. It’s not fantastical or otherworldly, instead, it’s a depiction of the unglamorous aspects of city living, made far more alluring and seductive by the cool and sensual clothing.