Introducing the Montblanc ‘Meet The Modern Trailblazers’ ad campaign featuring Hugh Jackman, the newest brand ambassador. The actor is seen as the modern explorer, captured in a stolen moment, on an airfield next to a helicopter as he sets off on his latest travels wearing his favorite Montblanc timepiece around his wrist and carrying a Nightflight Traveler Bag on his shoulder.
“With this new campaign, we are celebrating modern trailblazers who are always seeking to explore new horizons, to push boundaries, and challenge the status-quo unrestrained by habit and convention,” explains Jérôme Lambert, CEO Montblanc.
The campaign was shot on location in New York by leading fashion photographer and director Mikael Jansson, renowned for his technical prowess, emotionally charged images and his sense of adventure. The Montblanc ‘Meet The Modern Trailblazers’ campaign is Jackman’s second with the brand which captures the pioneering spirit and the passion for perfection shared by both the actor and Montblanc. The first watch out of three featured in the campaign is the Heritage Spirit Moonphase in Red Gold, followed by Montblanc Heritage Chronométrie ExoTourbillon Minute Chronograph and Montblanc Heritage Chronométrie Collection Quantième Complet Vasco da Gama Special Edition.
Created as an invitation to free-spirited modern men and women with an unyielding passion for the unexpected, the campaign reflects their mindset of not just physically moving forward and exploring the world, but achieving that forward-thinking and independent state-of-mind; the same way of thinking that drives Montblanc forward to keep reimagining and rethinking timeless luxury.