Lancel is once again infusing new energy into everyday life with a line of colorful, graphic, functional bags for travel and for city getaways.

The Lancel POP Collection is a mix of bags in three formats (12-hour/24-hour/48-hour). Ultra-light and foldable thanks to the beautifully supple leather, with inside pockets and detachable shoulder straps, POP is for men and women who love the sort of essentials that they can truly make their own.

More than an accessory, POP is a must-have that moves with the man or woman who owns it, sporting colors like tourmaline, cinnabar and amethyst dynamically playing off hues of black, alabaster and beryl.

Made in France, the line also features pouches, telephone cases and tablet cases to create color combinations for an ideally personalized set.

Discover behind the scenes as photographer Patrick Demarchelier shoots the Lancel Pop collection ad campaign with Malgosia Bela and Will Chalker.