Introducing the Christian Dior Secret Garden campaign starring Rihanna, a modern muse. In this, the Secret Garden’s fourth chapter, the château and gardens take on a particular ambiance. On the grand staircase, Rihanna seems to have stepped straight out of a dream; she wanders through the Salons of the Gods and dances in the Hall of Mirrors. Then day breaks over the Latona Fountain and the embroidered grounds, whose landscaping and extreme refinement recall the delicacy of the haute couture dress named after this part of the garden. The Dior spot features a song called «Only If For a Night», the intro to Rihanna’s 8th studio album.
Posing in the chateau and gardens of Versailles, Rihanna is once again captured by Steven Klein’s lens for the ad campaign following the film. In this mysterious atmosphere, the moon’s beams highlight the details of the collection: the closure and metallic cannage of a Diorama bag, the silvered sequins of a dress, the finely worked Tribale earrings, the spangles speckling a little veil. A host of futuristic sparkles contrast and reflect in the chateau’s mirrors and gilding, creating an enigmatic dialogue between 18th-century refinement and the attitude of the contemporary Dior woman. The with director of photography Larry Smith, Rihanna is styled by Mel Ottenberg with makeup by Stéphane Marais and hair by Yusef Williams.
The film Secret Garden IV presents the Esprit Dior collection that was shown in Tokyo in December 2014. More than a backdrop, Tokyo was also the source of inspiration: patches with angular cut-outs, contrasting stitching, short skirts and sequined tops reprised the manga aesthetic.
In spring 2012 the house of Dior presented Secret Garden, a first film shot at the Château de Versailles by Inez van Lamsweerde and Vinoodh Matadin. In that majestic setting, the model Daria Strokous appeared wearing the pre-autumn 2012 collection. The following year, the same team returned for Secret Garden II, this time unveiling another side of Versailles and the Queen’s Hamlet in a dreamlike, evanescent manner. Then, in a third chapter, in 2014, Versailles appeared in a more intimate light as the film explored a succession of salons and private apartments; the gardens revealed their secret passageways.E ach year, the château and its domain offer up a new facet of their personality that resonates with that season’s Dior collections.