Miu Miu, which has operated a boutique at Bal Harbour Shops since 2009, is adding a new store in the Miami Design District. Architect Roberto Baciocchi designed the bi-level, 5,435 square-foot store at 190 NE 39th Street. A transparent plate glass façade backed with perforated metal curtain expresses the pioneering style of the Miu Miu brand. Geometric bands of black marble, windows and light boxes interrupt its shimmering surface.
The store is a mélange of textures: Gold damask and floor-to-ceiling mirrors cover walls on the ground floor, which is divided into three rooms dedicated to handbags, accessories and shoes. Damask also lines display cases framed in polished steel.
A black marble staircase leads to a similar setting for women’s ready-to-wear, while beige carpeting, a painted canvas ceiling and velvet mohair seating soften the decor for an elegant effect.
Rooms are finished with centrally placed glass counters with fine metal frames and lounge areas furnished with velvet mohair seating in a soft color palette all of which contributes to an atmosphere that is both rich and quintessentially feminine throughout.