Jitrois, a luxury leather label opened its first American flagship store in New York, a 700 square-foot store at 959 Madison Avenue between 75th and 76th Streets.
Much like the other Jitrois boutiques, the New York flagship is designed specifically for its city. It features curved rooms with illuminated acrylic tubular lighting and mirrored walls that reflect a pale gold ceiling and a luminescent white floor.
The brand has a cult following for its styles, which range from full-on aggressive carved leather dresses in bold colors that mold to the body to paper-thin suede slipdresses in natural shades of gray and moss and delicate perforated leather jackets. Mostly, Jitrois is known for its heavily embellished leather items such as a white leather jacket for $13,150, with appliquéd white roses in which petals are lined with red, blue and yellow suede. As the jacket wears, the petals lift to reveal more color.
Typical Jitrois collections feature 280 items, including stretch leather and washable leather. Buying a piece “is an emotional charge,” Jitrois said, “but it’s very expensive. It stays in your wardrobe and stays in your life. Lady Gaga and Carla Bruni wear Jitrois, but they don’t wear the same part of the collection.”
Existing Jitrois boutiques are located in Paris, London, Luxembourg, Beijing, Hong Kong, Courchevel and Cannes, France. There’s also a small store in Aspen.