For the Emilio Pucci Boutique in Miami, the famed Torre print, originally designed in 1966, embellishes the entire façade. Painted in giant black and white mazelike blocks, the façade appears like an optical public artwork hanging above the sidewalk. Inside, white terrazzo tiles and white walls provide a canvas for the colorful clothing hanging on open brass fixtures. The cashier’s table is cut from a rose-colored travertine stone, a key material in all new Pucci stores. Emilio Pucci tapped renown French architect Joseph Dirand to create the Design District store spanning 1,728 square feet.
The full Pucci Spring collection is available, as well as special gowns, beaded caftans and embroidered pieces that cater to the Miami clientele. The shop also features women’s and men’s swimwear and resort pieces from the Orlebar Brown + Emilio Pucci collaboration, as well as sunglasses by the brand’s licensee, Marcolin.
“For us as a brand, it’s about being where it’s happening and bringing a new energy amid something that feels fresh and like the next big thing. The Design District encompasses all of that,” said Peter Dundas.