The Fred Segal store in Tokyo has opened the doors to its first international outpost here, a 10,000-square-foot shopping center that anchors a brand-new real estate development in Daikanyama, one of the Tokyo’s hottest shopping districts.
The new store in Tokyo features a food market, men’s and women’s boutiques covered in fragrant cedar beams and plenty of landscaped outdoor spaces for shoppers to relax. It is just the start of the California retailer’s push overseas.
Paul Blum, chief executive officer of Fred Segal, said the retailer could see as many as five locations in Japan over the next five years. Meanwhile, Fred Segal has invited potential development partners from around the world to view the new Tokyo store, which could become something of a model for other markets, he explained.
“We have people coming from all over the world this week to look at this space. There’s been a lot of interest from the rest of the world,” Blum said during an interview on a sunny terrace on the second level of the men’s building. He added that he thought the concept would be particularly well suited for other markets in Asia and the Middle East.
Fred Segal is just the latest California-based retailer to set up shop in Tokyo. It joins the likes of Ron Herman, James Perse and Kitson — all of which have expanded here in recent years.