Discover behind-the-scenes footage of brand ambassador Miranda Kerr at the Escada Joyful fragrance campaign in Munich.
On being the new face of Escada Joyful, Miranda commented: “I am delighted to be associated with Escada Joyful. I love what the fragrance stands for – it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day.”
Inspired by the moment of joy one feels when receiving a beautiful bouquet of fresh-cut flowers, the fragrance reveals a beautiful, fresh pink peony, surrounded by dewy white florals, awakening an inner feminine happiness. The fragrance opens with icy top notes of blackcurrant sorbet, whilst energizing notes of mandarin and melon give the fragrance a playful spirit. At the heart, violet leaves add a festive shimmer to the fragrance, and pink peony adds vitality.
The scent is beautifully delicate and light, with the shimmering quality of morning dew. Magnolia oil and pink peony are enhanced by a newly synthesized moss note, called Florimoss, which adds depth to the fragrance, and gives it a transparent, creamy character.
The Escada Joyful woman is captivated by the beauty in the world around her, helping her to experience joyful moments and good fortune in return. International Supermodel Miranda Kerr, with her confidence and eternal positivity, is truly the perfect ambassador for the Escada Joyful fragrance campaign.