Brunello Cucinelli has opened a 4,000-square-foot flagship store at 136 Greene Street in New York.

The store features the brand’s latest retail concept with white-washed reclaimed wood floors, a monochromatic color scheme and Umbrian walnut vitrines. Designed by architect Luigi Fiorentino, the store concept is lighter and more modern compared with the darker, rusticated look of existing units.

In addition to a flagship on Madison Avenue, Brunello Cucinelli operates a unit on Bleecker Street in the West Village. “It will remain open for 2015,” Cucinelli said. “The SoHo opening is, in part, a relocation of the Bleecker Street store as it affords the company the opportunity to present the collection on a larger scale. The SoHo location will function as a downtown flagship and will continue to cater to the needs of the Bleecker Street client as well as capture a new downtown audience.”

In addition to cashmere knitwear and outerwear in boiled wool, cashmere, shearling and mink, items exclusive to the store include a new technique Cucinelli developed to perforate mink, using a fine blade accompanied by a tube of air so as not to burn the mink. An open weave hoodie is $1,995. There’s also a floral pattern using the same technique.

The lower level, dedicated to men’s suiting, will offer a complete menswear and tailoring experience. Suits hanging in wood-lined “closets” are merchandised with ties and pocket squares. A tuxedo jacket paired with a chambray shirt is another example of the designer’s penchant for mixing formal and informal.