Musician Will.i.am has joined forces with Gucci Timepieces on a “smartband” that is completely standalone, which is to say untethered from any existing smartphone or mobile device. It has the ability to make and receive phone calls; send and receive text messages and emails; hold music, maps, and your calendar; track your fitness; and even possesses a “sophisticated personal assistant” activated by voice command.“Wearable technology and smart devices represent a new frontier for the fashion industry. It is very appropriate that Gucci is leading the way through this collaboration with Will.i.am, as innovation has always been such an important part of our DNA,” wrote Gucci President and CEO Marco Bizzarri in a statement.

The Gucci and i.am+ smartband is a luxury accessory from a nearly century-old fashion house famed for its luxury goods—if not traditionally known for its tech savvy. But according to Will.i.am, that’s all about to change: “i.am+ and Gucci Timepieces are setting the pace with our vision for a wearable technology,” the musician said in a statement.

“In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents.”

GUCCI X WILL.I.AM SMARTWATCH COLLABORATION 1