Givenchy is the latest LVMH Moët Hennessy Louis Vuitton brand to open a new boutique in Miami’s Design District. The newest store in the brand’s retail roll out opens today with a design consistent with Givenchy’s Paris flagship, which reinterprets the boxes Hubert de Givenchy used to deliver his couture dresses as half-closed black lacquer boxes that display the collection within the store. A gold logo flanks the store’s black façade.
The French fashion house has seen an ever-increasing demand of its products since Riccardo Tisci took the creative reigns in 2005, and obviously its success is reflected in a growing network of boutiques around the globe. Givenchy follows the trail, opening in the city’s design district, a neighborhood that increasingly offers a more distinct upscale shopping experience than the equally upscale yet more leisure and entertainment-focused south beach area. The Givenchy store occupies a prominent location amidst peers from the segment of luxury goods.
An expansive black façade is adorned by the brand name in gold lettering, and its distinct tailoring t-cut. Inside, the aesthetic is equally clean but captured in opulent materials such as marble, brass and chrome, to maximize an atmosphere of understated luxe. All fixtures are totally in sync, and secluded cabins that convey the sense of a titillating shopping discovery. The new Givenchy boutique in Miami carries the brand’s men’s and women’s apparel, shoes and accessories collections.
Earlier this month, the brand opened its men’s flagship in Paris. The brand has signed two additional leases to open boutiques in the U.S. and Italy this year. In July, a 4,600-square-foot flagship will open at 747 Madison Avenue in New York. Also, in the fall, a 5,000-square-foot unit is slated for 11 Via Sant’Andrea in Milan.