The ICB Spring 2015 ad campaign has just been unveiled featuring images photographed by Daniel Jackson at Pier 59 Studios in New York, featuring models Hanne Gaby Odiele, Meghan Collison, Nastya Sten, JiHye Park, and Stina Rapp.

Shot in black-and-white, the campaign’s focus is the personality of the ICB woman. Led by the notion of establishing the powerful personality of the ICB woman, the expressive attitudes of Hanne, Meghan, Nastya, JiHye and Stina are the core focal point throughout, showing a cool, self-assured and positive personality. The collection calls upon all urban, modern, and technologically savvy ICB girls everywhere to take on a different look and viewpoint of ‘urban’ separates, and movement. Blazers and shorts, monochromatic jumpsuits, and utility-style chunky sandal platforms help make each and every look for the ICB Spring 2015 collection that much accessible, timeless, and fun.

The campaign was styled by Tiina Laakkonen with creative direction by Chris Simmonds, hair by Dider Mailige, and makeup by Hannah Murray.

The advertisements will break out on the ICB website and social channels as well as in a 5,000-copy ICB-produced newspaper released during New York Fashion Week.