The Mulberry Spring 2015 collection is inspired by the sheer joy of an English country garden on a summer’s day, with traditional garden borders brimming with British blooms. Floral prettiness is tempered by the ‘can do, can dig’ gardeners’ attire with practical pockets and utilitarian shapes. Laser-cut leather and substantial sandals contradict the delicacy of the intricate prints.
The Mulberry Girl may be wearing the finest silk, but she remains cool, contemporary, and ready to enjoy herself whatever the English spring weather throws at her.
The latest Mulberry Spring 2015 ad campaign features model and rocker offspring Georgia May Jagger. Ms. Jagger’s first campaign for the house helps the brand showcase its British heritage in a slightly rebellious manner.
“Mulberry is being determinedly British in its positioning,” said Anne-Marie Verdin, Mulberry brand director, London. “We hope that by putting forward the young edgy cool of London together with our traditional English country style we attract customers who like this Mulberry attitude.
“Mulberry is both British tradition and heritage with just a touch of rebellion, proper and sort of punk at the same time,” she said. “We love these contradictions that are so much part of the British way of life.”