French brand Carven has recently released the Summer 2015 men and women ad campaign. Photographed in Paris by Viviane Sassen and under the creative direction of Guillaume Henry, the campaign features models Maja Salamon and Magdalena Jasek and male model Karlis Adlers. With make up by Nina Haverkamp and hair by Ed Moelands, the model look is very subdued and minimalist, while engaged in a sporty chic aesthetic.
Models are thought as twin pilots adopting still poses in a colorful set that evokes the speed of racing tracks, with a nod to the 60’s comic strips.
The campaign is set to break in March issues.