Along the sandy shores of Paradise Cove in California, Chloé girls embrace the scorching summer sun by horse riding on the beach in the latest Spring 2015 ad campaign. Photographed by regular creative collaborators Inez van Lamsweerde and Vinoodh Matadin, the two, sun-kissed beauties are captured in a real moment of carefree friendship, creating long lasting feel–good memories.
A light sea breeze tousles their flaxen curls and the flurries drape of silk crepe, mousseline, and lace – each precious fabric telling its own story. Like Chloé icons brought to life, two majestic horses stride alongside as peaceful companions, their finery reflected in the elegant hardware of the Faye satchel and Drew bag swung gracefully across one shoulder.
“This season I was searching for a truly iconic 70’s beauty,” said Clare Waight Keller, Chloe’s Creative Director. “Both Caroline and Eniko have that look, so indicative of the 70’s era; the unkempt hair, fresh natural radiance, soft freckles and sun-blushed skin that reminds me so much of women of that period.”
A new lightness permeates each image in the latest chapter of Inez van Lamsweerde and Vinoodh Matadin’s photographic oeuvre for the Maison. The dynamic series captures cinematic movement and a spirit of adventure, as through their lens the Chloé girls seem to float nymph-like in the season’s effortless gowns and downtown separates.