Japanese photographer Nobuyoshi Araki set aside his sexy and provocative edge for the spring advertising campaign he shot for Bottega Veneta, instead aiming for imagery that is delicate yet strong. “More than simply provocative, Araki’s images have a powerful honesty and human poignancy that make them unforgettable,” said the brand’s creative director, Tomas Maier. “He has his own visual language, which I was very excited to see translated to the collection.”
Photographed in Tokyo, the campaign includes a shot of model Saskia de Brauw hand-in-hand with male model Sung Jin Park. They are seen leaning against a wall in an empty urban landscape, where the overall white and gray scene is interrupted by the pop of color of a red metallic chair.
The campaign is slated to break in the February issues of international fashion titles.
Araki is the latest artist to collaborate with Bottega Veneta for its ad campaign. The label has previously worked with photographers including Ryan McGinley, Pieter Hugo, Nan Goldin, Stephen Shore and David Sims.