UGG Australia debut its Fall 2015 “This Is UGG” brand campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG” – a campaign designed to develop an emotional connection with consumers that transcends any specific product – UGG Australia took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey to develop an emotional connection with the consumers to present our extensive winter product – a fashionable line that infuses the most innovative weatherproof, waterproof and water-resistant technologies. The multi-media, cross-channel campaign, which will run through February 1st, 2015 and will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else”.
“The UGG brand has demonstrated steady success in expanding its offering and developing strong product throughout the year including recent transitional footwear, as well as high fashion styles that incorporate high-tech weather features,” said Connie Rishwain, President of UGG Australia. “We’ve called upon Chrissy Teigen and Jack Guinness to serve as our brand ambassadors for our Winter 2015 ‘This Is UGG’ campaign to bring attention to our compelling weather designs that transcend what traditional weather products look like. These are beautiful, yet highly functional products that also deliver the luxury and comfort that the UGG brand is known for.”
In the spirit of “This is UGG” Teigen and Guinness, who have catapulted themselves to notoriety by being “plugged in,” were asked to do just the opposite – unplug in order to reconnect to their experiences, environment and themselves. The campaign follows a story of meaningful moments that capture a feeling. From discovering local treasures to reflecting on a snow-topped glacier, Chrissy and Jack embrace their experiences and radiate emotion that mirrors what the UGG Australia brand is all about — a comfort and ease that “Feels Like Nothing Else.”
The new collection highlights fashion-forward weatherproof, water-resistant and waterproof styles fit for blizzards, thunderstorms and everything in between.