London milliner Philip Treacy is bringing his flair for flattering the face to MAC Cosmetics and will launch a collection with the beauty brand in April, with an artistic ad campaign to kick it off.
“Makeup…enhances the features. Which is what hats are about,” said Treacy, who has a history of working with MAC makeup for his shows. “It’s a painless surgery,” he told WWD.
Treacy said his collection with MAC isn’t about the “dramatic” but, rather, about colors that make “the features look good — it’s about beauty and elegance,” he said. “There’s a transformative aspect to makeup that is similar to wearing hats or clothes
While MAC Cosmetics hasn’t yet revealed the full details of the collection, Treacy said it centers on three color palettes: metallic, colorful and “slightly Gothic.” The palettes are inspired by different Treacy hats. The metallic one takes its cue from a silver, Art Deco-style headpiece, the colorful one from a pink, feathered headpiece and the Gothic from a black lace face mask.
Together with MAC Cosmetics makeup artist and photographer Sølve Sundsbø, the designer also has created a series of images for the collection’s campaign. Treacy described one of the campaign’s eye looks as having a “Turner-esque” color palette, while another, in shades of blue, evokes “a night out in Santorini.”
The collection will launch globally in April 2015, and the products will include two highlighter powders, three lipsticks, two Pro Longwear Paint Pots, three Fluidline eyeliners and a mascara.