Karl Lagerfeld has staged Chanel’s latest Métiers d’Art collection in Salzburg, and his new accompanying film “Reincarnation” comes courtesy of Pharrell Williams, who composed an original ditty — “CC the World” — and sings it with Cara Delevingne, whose soulful voice proves as strong as her famous eyebrows.
The Chanel ‘Reincarnation’ film reenacts a key episode in Gabrielle Chanel’s colorful life: while vacationing at an Austrian resort in 1954, the designer becomes enamored by the jacket worn by the hotel’s elevator operator, portrayed by Williams with his captivating, Sphinx-like gaze. That style, with contrasting trim and pockets, would go on to become the Chanel jacket, a fashion icon that has endured and whose identifiable features Chanel protects vigorously.
Having won raves for her interpretation of Chanel in “The Return” film that Lagerfeld made for his Paris-Dallas collection last year, actress Geraldine Chaplin reprises the role and delivers the film’s punch line with zeal.
“There’s a touch of Pop Art in it,” Lagerfeld said in an interview in Paris last week, when he made final tweaks and color corrections to the seven-minute film. “It’s not meant to be a historical reconstruction or something heavy like that. This is light and funny.”
The period set, meant to evoke an Austrian hunting lodge with its antler furniture, was constructed in Luc Besson’s Paris studios, and the cast of more than 60 extras includes Chanel regulars Lady Amanda Harlech, models Baptiste Giabiconi and Heidi Mount, while new faces include Caroline Lebar, Karl Lagerfeld’s longtime communications director, dressed in a mannish Loden jacket much like Mount’s, set off with bright red lipstick.