Miuccia Prada portrays her groovy, psychedelic-tinged collection in a more contemplative way in the Miu Miu Resort 2015 ad campaign. Photographer Jamie Hawkesworth, new to the brand, juxtaposes studio shots of model Natalie Westling with abstract landscapes — a rusty shed here, a gnarled tree there.
The images mix traditional fashion portraiture with abstract landscape and architectural photography, with all the images captured by Jamie Hawkesworth. The photographer’s signature saturated colors match Miuccia Prada’s collection’s swirling paisley and floral prints.
Having walked in Spring 2015 shows for Céline and Saint Laurent, among many others, Westling is one of the industry’s top new models. She has also appeared in major campaigns for Marc Jacobs and Tom Ford. Working regularly with J.W. Anderson, Hawkesworth shot the British designer’s first lookbook for LVMH-owned luxury label Loewe earlier this year.