The newest collaboration is among the Brazilian fast fashion store Riachuelo and Italian fashion giant Versace. Vogue Brazil announced the union, which revealed that the pieces created by Donatella Versace will be in Riachuelo in December 2014.
The Versace for Riachuelo collection was influenced by Gianni Versace’s earlier designs, and has been designed for the Spring 2015 season. The collection features a very characteristic Versace aesthetic with embellishments using studs and metals, bright color bold hues and namely the Versace signature pattern and Medusa logo. Floral patterns are also introduced as well signature leather pieces.
The ad campaign for the collection stars model Adriana Lima and was photographed by Mert & Marcus.