Designer Erdem Moralioglu is opening his first store, which will be situated on Mayfair’s South Audley Street near the popular Mount Street. The designer joins fellow London names Roksanda Ilincic and Christopher Kane who have both announced debut stores in recent months.

“I’m so thrilled to be opening my first store,” the designer said today. “London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.”

 The store is set to open at the end of March, and will showcase the spring 2015 Erdem collection, which will debut on the London Fashion Week runways in September. The opening will also mark the 10-year anniversary of the Erdem label. The new space will span two levels and the interiors will be designed by P. Joseph, an architecture and design practice based in London.