For the NARS Dual-Intensity Eyeshadow collection ad campaign, Founder and Creative Director François Nars, chose to photograph Daria Strokous –renowned for her stunning beauty and bold style. Daria’s captivating eyes and porcelain skin were the perfect canvas for this high-fashion look.
“The Dual-Intensity Eyeshadow is formulated specifically to be used both wet and dry; the payoff will be different depending on the approach,” said Nars. “The product is long-wearing and crease-proof and the texture is amazingly unique. When I am developing product, I never forget about the texture; it’s something that makeup artists really notice. It’s lightweight, but the pigment is still strong.”
The Creative Director added, “I always want to encourage women to play and have the freedom to try different looks, colors and finishes. This will allow them to do so with the wet and dry formula and a full range of 12 new shades.”
The Dual-Intensity Eyeshadow is available at NARS boutiques and online at NarsCosmetics.com.