Actress Gwyneth Paltrow has been tapped as the face of the ad campaign for Hugo Boss’ new fragrance: Boss Ma Vie. Paltrow channels her inner executive in a sharp pantsuit, silk camisole, statement necklace, and a pair of classic patent pumps. For the advertisment, she is seen walking triumphantly down a city street.
The fragrance is inspired by the modern Cactus Flower accord and according to the label is “strong, feminine, independent.”
“It’s so personal and immediate; it smells different on everyone. When I wear it, it gives me a feeling and I just like that feeling,” Gwyneth Paltrow told Elle UK.
Earlier this year, we saw the blonde star in another beauty campaign with Max Factor’s fiftieth anniversary celebration where she channeled the likes of Madonna and Audrey Hepburn for the cosmetics brand.