For the Fall 2014 ad campaign for L’Agent by Agent Provocateur, Penelope Cruz has released a film, to celebrate the launch of the brand’s new website. The multi-talented actress not only stars in the racy new video, but also directed it and co-designed the L’Agent collection with sister Monica – their third for the brand. The video is choreographed by the famed Tracy Anderson.
The new campaign video for Agent Provocateur is set in the burning desert, with male model Jon Kortajarena playing a stranded traveler dying of thirst. Set to the pounding beat of “Single Dutch” by Optimist, the ladies strut their stuff with synchronized dance moves and skipping ropes, backed by drummers in military coats.
The brand’s Fall 2014 collection will soon be available a select retailers.