The Fall 2014 ad campaign by Furla was where taken outside, and the brand chose the city of Milan as a symbol of Italianness and sophistication as well as fashion capital and home of contemporary living.
These ideals are echoed clearly in the products selected for the campaign, which illustrates both the hottest trends of the coming season, as featured in iconic models like the “Twiggy Furla Bag”, the “Metropolis Furla Bag” and the “Alice Furla Bag”, and the versatility of the matching accessories, which include leather goods, shoes, fashion jewellery and sunglasses.
The advertisement has been shot by Adam Katz Sinding, who used the street-style shooting with star models Katsia Zingarevich, Lais Ribeiro and Bonnie Chen.
“The three models have embodied the Furla contemporary woman”, the brand explained. “She is self-confident, smiling, elegant and spontaneous, always on the go between work and leisure; she is portrayed in a daily setting, where she expresses her style with elegance by mixing her favorite pieces, still always finding time to spend with her friends”.