The Kooples’ first U.S. flagship recently opened at 100 South Robertson Boulevard in Los Angeles.
The 3,100-square-foot store combines the signature all-black look of The Kooples stores with the all-white look of The Kooples Sport stores, with clean, luxe Italian marble walls floors and shelves and vintage furniture unique to each store.
Highly visible from the trafficked corner of Robertson Boulevard and Alden Drive, the clear glass facade and entryway show off the jumbo screens inside playing the black-and-white brand videos. Inside, a long, narrow layout with men’s on one side and women’s on the other gives way to an alcove dedicated to The Kooples Sport and a seating area featuring a PK65 low table by Poul Kjaerholm, a pair of FK710 Skater chairs by Preben Fabricius and Jørgen Kastholm and a Jacques Charpentier leather sofa.
“It’s a strong concept and we know Americans like concepts. We can see from the data on the tax refunds [European valued-added tax rebates] that some of our first customers were Americans and we see couples often coming into stores to shop together,” said chief executive officer Nicolas Dreyfus.
The New York flagship, on 14th Street in the Meatpacking District between the Apple Store and Hugo Boss, will open in mid-August and a second New York location on Mercer Street in SoHo will open in October 1st, says WWD. Other markets eyed are Miami and Chicago.