Alexander Wang is turning his attention to fragrance – announcing his first for the house, B. Balenciaga.
“Each element was a process that took a lot of evaluation as to what’s been done before and what hasn’t been done before,” he said. “It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision. Designing fragrances and designing clothes and accessories are both emotional. But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game.”
The crackled glass of the fragrance bottle pays homage to the marble flooring of Balenciaga’s original salon at 10 Avenue George V in Paris while the exposed arch of the cap is intended to reference the arches found in Balenciaga’s modern fashion and accessories. The designer chose a six-sided, bold architectural design for the fragrance bottle, with a graphic panel bearing the fragrance’s name.
Top notes are of lily of the valley bell, violet green leaves accord and green edamame accord; a heart of iris root and cedarwood, and a base of ambrette seeds and cashmeran wood. The lily of the valley in the scent was inspired by several things, including walks in Paris and the bridal bouquet of his close friend Vanessa Traina Snow who styled the advertising campaign for the fragrance, which features Anna Ewers and was shot by Steven Klein.
The fragrance is set to launch in October 2014