Chic activewear now has a permanent home on the Net-A-Porter website with Net-A-Sporter.
Introducing sportswear as chic as everything else in your closet. Smart tennis looks that are anything but traditional, precision running pants, yoga and dance clothes you can really move in and a dedicated area for après-workout – this is sport with style.
The sub-site features 16 of the world’s most stylish upcoming athletic wear by designers such as Weargrace, Bodyism, Monreal London and L’Etoile Sport, alongside best-selling regulars like Adidas by Stella McCartney, Splendid and Nike. The 37 brands will tap into 11 sporting disciplines – including tennis, golf, equestrian, running, cross-fit training, yoga, dance, swimming, surf, sailing and ski – plus a lifestyle category known as ‘après sport’.
“We’re incredibly excited about launching Net-A-Sporter. Activewear has long been a part of our offering,” Alison Loehnis, president of Net-A-Porter, said in a statement. “We know that fitness is an increasingly integral part of our customers’ lives across all of our markets.”
The new shopping destination is also set to include capsule collections produced with Lisa Marie Fernandez and Zimmermann.