La Perla presents the backstage film for the new Fall 2014 ad campaign, shot by Mert Alas and Marcus Piggott under the artistic direction of Fabien Baron. The duo’s most recent campaign doesn’t feel too unlike their former one. With elegance and luxury as the ad’s keywords, Mert & Marcus has delivered a classic and chic portrait of Boscono, where La Perla’s flawlessness stays in focus.
Starring protagonists Mariacarla Boscono, Daria Strokous and Liu Wen, the collection celebrates sixty years of La Perla with a new campaign that unveils the latest La Perla Lingerie and Plage designs.
This collection is “Made to Measure” giving an opportunity to personalize some of the brand’s exclusive creations by having them hand-crafted to measure.