Nicholas Ghesquière enlisted  three iconic photographers—Annie Leibovitz, Bruce Weber, and Juergen Teller to shoot the Louis Vuitton Fall 2014 ad campaigns, which he dubbed “Series 1.” The snaps stars characterized as four “contemporary heroines” Charlotte Gainsbourg, Liya Kedebe, Freja Beha Erichsen, and Jean Campbell.

The three photographers were given a brief of “classic beauty meeting creative innovation.” Though each approached the task in his or her own way, the images work together to build a fluid, cohesive story. Debuting exclusively here is a behind-the-scenes film of Gainsbourg’s shoot with Leibovitz, set to the tunes of the model’s own music. The short illustrates not only the essence of the collection, but the wearability of Ghesquiere’s first garments for Louis Vuitton.

Weber, Leibovitz and Teller, shooting respectively in Miami, New York and Venice, also contributed a one-minute video for Vuitton’s Web site as well as social media.