This month, the Baume & Mercier is introducing a new collection, Promesse — its first women’s piece in almost a decade.
“If you look at the watch industry, there are very few brands that have the same credibility between men and women,” said Alain Zimmermann, chief executive officer of Baume & Mercier, which is owned by Compagnie Financière Richemont. “It’s a true asset that we’ve been successful in that, so we didn’t want to let it go.”
Promesse has been in production for more than five years. The design centers on a round face, a feature missing from previous collections. The result is a jewelry-esque timepiece inspired by a Seventies model found within the brand’s museum collection. Offered in two sizes — 30 mm. and 34 mm. — the watch features an oval mother-of-pearl bezel setting. It is offered in several variations, including steel and two-tone 18-karat red gold, with some set with diamonds. Additionally, the watch will be available in both quartz and automatic models.
The collection will be available at select retailers beginning in September, says WWD. Prices start at $1,900. Providing a reasonable entry-level price without compromising quality was imperative to the brand.