Featuring the latest Spring 2014 ad campaign for Adidas by Stella McCartney photographed by Tyrone Lebon with South African model Katryn Kruger.
The collection features the characteristic vibrant colors, bold prints and lightweight materials now traditional to the brands aesthetic. Set in a rustic environment, the campaign features a natural setting with scenes in the woods, near the water and cliff-side exposing the versatility of the collection.
“It’s very much to inspire people to have pride in themselves, their performance, to push themselves,” explained McCartney who began her collaboration with the brand for Spring 2005. “It’s really exciting during London Fashion Week to be able to showcase it with sports performers.”