Prada launched a new ad campaign featuring their Pre-Fall 2014 collection, photographed by Steven Meisel, starring model of the moment Lexi Bolling. The Prada Double bag, their newest invention with interior attached pochette and new original styles in a messenger bag form are also featured in the campaign.

The bags are available in shades of white, caramel, sand, yellow and red with a colorful contrasting lining or luxurious interior detail. Streamlined and simple, the main focus are the fine saffiano leathers and the ultimate craftsmanship. “The effect of the photos is a fleeting moment of intimacy and illusion, distilled forever in time and space,” says the brand.