Christy Turlington Burns, who was the original face of Calvin Klein Eternity women’s fragrance at its 1988 launch, is returning to that role this Fall — along with her husband, filmmaker Ed Burns. The campaign marks the first time the two have shot an ad together.
The couple will appear in TV and print advertising for Eternity beginning in June and for the pillar brand’s latest incarnation, Eternity Night, a limited-edition fragrance masterbrand out globally in August. In the U.S., the ads for Eternity Night will break in September fashion, beauty and lifestyle books, noted Steve Mormoris, senior vice president of American fragrances for Coty Prestige.
The black-and-white Eternity ad features Turlington Burns and Burns in a loving embrace on the sands of Turks and Caicos. The color Eternity Night ad features the couple embracing at twilight.
Both the Eternity and Eternity Night campaigns were shot by Inez van Lamsweerde and Vinoodh Matadin.
To welcome Turlington Burns back to the brand, Calvin Klein Fragrances plans a global philanthropic push for her charity, Every Mother Counts. The initiative kicks off the Eternity Project. For one week, starting May 30th, 100 percent of the proceeds from the U.S. sales of Eternity Calvin Klein’s 25th Anniversary Edition bottles will be donated to Every Mother Counts.