Created by Gordon Von Steiner, the 93-second short Chasing Alix features the Spring 2015 Bridal collection by Vera Wang.
Viewers will find a burning rose, a quartet of brides strewn with black rose petals and a shadowy dance, among other unexplained dalliances.
The film’s dreamlike pace is meant to emphasize the Madame Grès-inspired collection with its natural waistlines, silk tulle and airy draping. Eighteen dresses are shown in the course of the minute-and-a-half video, which is considerably faster than Wang’s usual nine-minute bridal runway show.
Noting that brides are much more inclined to be married in vineyards, on islands and other nontraditional locales, Wang is more than willing to keep pace. Her previous collections have consisted of gowns in Chinese red, nude and all black. There was also one rooted in pastels that could only rival those of Ladurée macarons.